Life lessons

Save the Planet! Go Green! Be eco-friendly. Turn off the lights. Roll out sustainable programmes. We are constantly told to look after the environment and this earth of ours. I would like to put it to all that the Earth does not need saving. Its the human race that is rapidly creating a boiling pot of water [...]

The Year of Living Dangerously

2011 is the Year of Living Dangerously for media. It is the year Social Media came of age and traditional media finally took notice of its young upstart sibling. The Arab Spring, the Singapore Elections, London Riots and the Rupert Murdoch owned News of the World Phone Tapping scandal were some of the major news points [...]

Go Green with Social Media…

I chanced upon this campaign by NTT Resonant, “Social Media Save The Earth” – Goo Home Project

Leveraging on one of the top social networks in Japan, Mixi (source: CNNGo) to build a community for their Community Service Relations (CSR) program with the Goo Home Project.

5 Things You Should Know About Social Media

This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.

Entangled in more than one relationship

Gone are the days when people used to meet and update each other on their lives, sharing the ups and downs. The definition of ‘catching up’ has changed ever since the introduction of SMS, MSN, social media and now Whatsapp; a smartphone-to-smartphone instant messenger application and chat service. Are we so absorbed in these gizmos [...]

I can stop anytime I want… I think.

Several years ago I remember some buzz in the media about the concept of internet addiction. Being a relatively new medium and technology back then, and arguably still the case in some aspects today, attention was being drawn to the number of hours people were spending online, and consequently, the potential dangers and societal impact [...]

Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Social Media… The Great Debate…

We are all familiar with the regular forms of media such as TV, Radio and Print. What is social media and how useful is it in the Information Age? According to Wikipedia…

I’m a FACEBOOK addict.

I’m beginning to think that Facebook is toxic.

It begins by enticing you with the latest gossip among your friends, the ability to stalk check out friends’ profiles, and then…