public relations
A drive down PR AVE
“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”
The R in Revenue
Enterprises must realise the value of such relationships and not neglect them if they intend to maintain and possibly enhance revenue and growth.
The Uncommonwealth Games
The Delhi 2010 Commonwealth Games (CWG) has recently come to a close in a spectacular fashion with a wonderfully choreographed closing ceremony. The opening ceremony some 11 days earlier was also very much a highlight.
The games went relatively well with the exception of a few (expected) hiccups such as the ticketing problem on the Delhi 2010 website as well as complaints about transport and catering. Australia and New Zealand have praised the games as ‘exceptional and have congratulated Delhi on the success.
PR In Singapore
Singapore may be a small country, but the communications landscape is a broad and diverse one.
One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.
Public Relations?
The term “public relations” is often misunderstood and often mistaken to purely revolve around media relations. But in actual fact, the PR profession spans a wide range of activities.
A sorry Tiger that had too much Wood!
It is all too easy to come up with excuses and blame it on a problem such as a sex addiction, but in Tigers case, i feel it is a genuine problem. Of course no one can be sure, but if you look at his affairs, all of the women share striking similarities. They are all tall, blonde and beautiful! So the first step he took was to seek professional help and therapy. It did not seem like he was giving an excuse but on the contrary, he displayed much courage in admitting that he had a problem. Hopefully, this Tiger keeps his wood to himself from now on.
Social Media for the Economic Downturn
10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.
Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.
Life @ Priority
It was a mixture of excitement, fear and anxiety when I first started work at Priority Consultants. Theoretically, this isn’t my first job, but I’ve barely worked for a year before I joined. The thought of how my life was going to change and how I will be forced into adulthood – it brought me [...]
