Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Working in CBD

The morning rush-hour, the tissue paper warfare during lunch breaks and the tuna-packed tin crowds brisk-walking around Central Business District (CBD). These are some of the activities that Singaporeans working in CBD engage in or experience.

Life @ Priority

It was a mixture of excitement, fear and anxiety when I first started work at Priority Consultants. Theoretically, this isn’t my first job, but I’ve barely worked for a year before I joined. The thought of how my life was going to change and how I will be forced into adulthood – it brought me [...]