A drive down PR AVE

“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”

The R in Revenue

Enterprises must realise the value of such relationships and not neglect them if they intend to maintain and possibly enhance revenue and growth.

Teamwork and groupwork – what does it matter

We’ve had a successful year in 2010. What started with ominous warnings about a double dip recession has been relatively smooth sailing without being spectacular. This is what one might call a character cementing year.

The Uncommonwealth Games

The Delhi 2010 Commonwealth Games (CWG) has recently come to a close in a spectacular fashion with a wonderfully choreographed closing ceremony. The opening ceremony some 11 days earlier was also very much a highlight.

The games went relatively well with the exception of a few (expected) hiccups such as the ticketing problem on the Delhi 2010 website as well as complaints about transport and catering. Australia and New Zealand have praised the games as ‘exceptional and have congratulated Delhi on the success.

PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.

One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.

Public Relations?

The term “public relations” is often misunderstood and often mistaken to purely revolve around media relations. But in actual fact, the PR profession spans a wide range of activities.