Media Relations
A drive down PR AVE
“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”
Public Relations?
The term “public relations” is often misunderstood and often mistaken to purely revolve around media relations. But in actual fact, the PR profession spans a wide range of activities.
Social Media… The Great Debate…
We are all familiar with the regular forms of media such as TV, Radio and Print. What is social media and how useful is it in the Information Age? According to Wikipedia…
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