The BRIC Wall

In a report by Goldman Sachs, it was predicted that the economies of Brazil, Russia, India and China or BRIC for short, will emerge and overtake the current major economic powers such as that of the G7 nations by 2050. In fact, China has prematurely surpassed previous forecasts by moving past Germany and Japan to [...]

5 Things You Should Know About Social Media

This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.

PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.

One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.