Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Social Media… The Great Debate…

We are all familiar with the regular forms of media such as TV, Radio and Print. What is social media and how useful is it in the Information Age? According to Wikipedia…