5 Things You Should Know About Social Media

This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.

Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Relationships

I am not a child of the PC generation. I grew up when photographs came from a roll and aspirations of being a writer meant words literally bashed out on a typewriter – usually portable! Searching through someone else’s “desktop” …….