Making a point via Facebook

There is much talk about how evolving technology and the internet have pretty much changed the way many people communicate with one another these days. While the internet has definitely helped speed up the communication process and also the time to reply, it has also made communication less personal, with increasingly less face-to-face interaction.
I [...]

5 Things You Should Know About Social Media

This is the first part of my series of 5’s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.

I can stop anytime I want… I think.

Several years ago I remember some buzz in the media about the concept of internet addiction. Being a relatively new medium and technology back then, and arguably still the case in some aspects today, attention was being drawn to the number of hours people were spending online, and consequently, the potential dangers and societal impact [...]

Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Social Media… The Great Debate…

We are all familiar with the regular forms of media such as TV, Radio and Print. What is social media and how useful is it in the Information Age? According to Wikipedia…

I’m a FACEBOOK addict.

I’m beginning to think that Facebook is toxic.

It begins by enticing you with the latest gossip among your friends, the ability to stalk check out friends’ profiles, and then…

The “wonders” of social networking sites

I had initially set out to blog about another topic until a thought hit me. I’m going to “pen” my 20 cents worth on my “experience” with social networking sites (like facebook) with a mild level of irritation and sarcasm.
So that’s my disclaimer (sort of).
Have you ever had people you know from long ago, [...]

Relationships

I am not a child of the PC generation. I grew up when photographs came from a roll and aspirations of being a writer meant words literally bashed out on a typewriter – usually portable! Searching through someone else’s “desktop” …….