A drive down PR AVE

“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”

The BRIC Wall

In a report by Goldman Sachs, it was predicted that the economies of Brazil, Russia, India and China or BRIC for short, will emerge and overtake the current major economic powers such as that of the G7 nations by 2050. In fact, China has prematurely surpassed previous forecasts by moving past Germany and Japan to [...]

PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.

One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.

I can stop anytime I want… I think.

Several years ago I remember some buzz in the media about the concept of internet addiction. Being a relatively new medium and technology back then, and arguably still the case in some aspects today, attention was being drawn to the number of hours people were spending online, and consequently, the potential dangers and societal impact [...]

ello, hw r u 2day?

Text lingo or language of SMS is dominant in our engagement with text messages daily and this lingo appears to be driven by three key sociolinguistic fundamentals as introduced by ‘language philosopher’ Paul Grice; brevity and speed, paralinguistic restitution and phonological approximation. All three fundamentals are evident in our daily SMS interactions with common words [...]

Relationships

I am not a child of the PC generation. I grew up when photographs came from a roll and aspirations of being a writer meant words literally bashed out on a typewriter – usually portable! Searching through someone else’s “desktop” …….