Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Countdown begins

Having marked my fourth decade on this blue planet of ours, I thought perhaps it would be an ideal time to do some thing truly momentous (at least in my world). So I signed up for the Standard Chartered Singapore Marathon. Yes all 42 kilometres, 26 miles, all 6 hours of it. Now to the [...]