Priority Team Profiles

Who Am I?

One name, one mission and that’s to drive the growth and direction of the company as well as our international partnerships making sure everyone in the teams stay on track to win, keep and grow customers. I joined Priority in 1995 and since that time have seen enormous changes in not only our industry, but also in the Asia Pacific region as China and India have emerged as global super-economies. On a personal level, I’m a long-time Spurs supporter and a would-be marathon runner so sport is important in my life outside work and it teaches us all many lessons to apply every day.

What would I be doing if not this?

Managing a football team and helping to market them around the world. As I said, sport is a great equaliser and allows us to judge everyone on their own merit which is very important when we live in a culture that too easily takes notice of the trappings and not the person.