My profound relationship with technology

I have always been proud of my good old macbook that has survived my violent typing over the last couple of years. Plus it always gave me a feeling like I was savvy and kept up with the tech times…..until my recent visit to Sim Lim Square. As I proudly placed my 5.2 pounds macbook [...]

Life lessons

Save the Planet! Go Green! Be eco-friendly. Turn off the lights. Roll out sustainable programmes. We are constantly told to look after the environment and this earth of ours. I would like to put it to all that the Earth does not need saving. Its the human race that is rapidly creating a boiling pot of water [...]

Michaelangelo of Our Time

  Steve Jobs’ decision to quit the coolest company ever, Apple Inc was not surprising nor was it unexpected. His health has been deteriorating for some time and it was plain for all to see his cadaverous frame at the launch of iPad 2 recently. Described variously as a genius, an artist, visionary and entrepreneur, it would be [...]

Shades of Green

In essence, going green would take some extra time and attention from an organization, but the returns would make it all worthwhile. In the long run, organizations stand to gain in terms of maximizing their bottom line and at the same time have the right to claim that they are indeed environmentally responsible.

Are you a Social Media Guru?

Specialists, Experts, Gurus, Consultants, Strategists, Mavericks, Mavens… the list goes on… We have been bludgeoned with these job descriptions both online and on the streets. I’m one of the people with this position printed on my business card. The internet has been a hotbed of catchphrases, from Web 2.0 to Really Simple Syndication(RSS) to Search [...]

Go Green with Social Media…

I chanced upon this campaign by NTT Resonant, “Social Media Save The Earth” – Goo Home Project

Leveraging on one of the top social networks in Japan, Mixi (source: CNNGo) to build a community for their Community Service Relations (CSR) program with the Goo Home Project.

5 Things You Should Know About Social Media

This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.

I can stop anytime I want… I think.

Several years ago I remember some buzz in the media about the concept of internet addiction. Being a relatively new medium and technology back then, and arguably still the case in some aspects today, attention was being drawn to the number of hours people were spending online, and consequently, the potential dangers and societal impact [...]

Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.