There is much talk about how evolving technology and the internet have pretty much changed the way many people communicate with one another these days. While the internet has definitely helped speed up the communication process and also the time to reply, it has also made communication less personal, with increasingly less face-to-face interaction.
I [...]
This is the first part of my series of 5’s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.
Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.
Several years ago I remember some buzz in the media about the concept of internet addiction. Being a relatively new medium and technology back then, and arguably still the case in some aspects today, attention was being drawn to the number of hours people were spending online, and consequently, the potential dangers and societal impact [...]
10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.
Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.
We are all familiar with the regular forms of media such as TV, Radio and Print. What is social media and how useful is it in the Information Age? According to Wikipedia…
It all started with video games actually. But in the process of playing those games, I had to learn commands for the MS-DOS operating system (OS) to get the games running. At that age, I didn’t have the financial ability to buy the latest hardware to boost my video gaming obsession experience. So I had to learn how to tweak and coax the maximum out of the 1MB RAM and a 6MHz processor.
In today’s constantly evolving technological landscape, has it reached a peak in its usability relative to actual needs?
Does a quad-core processor represent an overkill to general computing needs?
With the iPhone and many other feature rich mobile gadgets already in the market, the path moving forwards seems clear – an era of technologically sophisticated mobile devices.
From [...]