2011 is the Year of Living Dangerously for media. It is the year Social Media came of age and traditional media finally took notice of its young upstart sibling. The Arab Spring, the Singapore Elections, London Riots and the Rupert Murdoch owned News of the World Phone Tapping scandal were some of the major news points [...]
When Harry Redknapp took over at my beloved Tottenham Hotspur (Spurs to the rest of you who know very little about Barclays Premier League), in the autimn of 2008, it was not the most popular choice but was better than anything as we were rock bottom, with 2 points from 8 games and definitely staring relegation at the end of a 9 month season. This was not good. There was a lukewarm reception from us Spurs fans about Harry’s appointment.
We’ve had a successful year in 2010. What started with ominous warnings about a double dip recession has been relatively smooth sailing without being spectacular. This is what one might call a character cementing year.
I chanced upon this campaign by NTT Resonant, “Social Media Save The Earth” – Goo Home Project
Leveraging on one of the top social networks in Japan, Mixi (source: CNNGo) to build a community for their Community Service Relations (CSR) program with the Goo Home Project.
The Delhi 2010 Commonwealth Games (CWG) has recently come to a close in a spectacular fashion with a wonderfully choreographed closing ceremony. The opening ceremony some 11 days earlier was also very much a highlight.
The games went relatively well with the exception of a few (expected) hiccups such as the ticketing problem on the Delhi 2010 website as well as complaints about transport and catering. Australia and New Zealand have praised the games as ‘exceptional and have congratulated Delhi on the success.
This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.
Communications in Asia is a tricky business, just ask any expatriate living in Asia, and you will hear their comical and sometimes unfortunate experiences when speaking with the locals. This also applies in English-speaking countries like Singapore, sometimes even more frequently. Even if we are all using the same lexicon, we may not be speaking [...]
Singapore may be a small country, but the communications landscape is a broad and diverse one.
One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.
In Australia they lined up to participate – filling in details about themselves, habits, loved ones… and all for the chance to be on the latest reality TV show. What’s in it – a chance to star, to perform – be famous for just a few weeks and they were lined up! Here it was [...]
Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.