Communication
Multi-Generational & Multi-Cultural
The Priority team is an idyllic example of a team that is both multi-generational and multi-cultural. A Priority company photo would resemble a page straight from the catalogue of United Colours of Benetton. From bright-eyed, fresh-faced interns to worldy-wise and experienced senior staff, we have them all. Adding another dimension to this intricate web is the variety [...]
Qualities That Matter In the Age of Financial Depression
In this current age of financial uncertainty, when one can never tell where their next big gig is going to come from, all businesses need to be outstanding in a unique way to distinguish themselves from their competition. What can we do that will show we are special? One way is how we care for [...]
The Optimized Future
If I were to walk up to a person on the street and ask them what’s ‘Google’, they would undoubtedly look at me as if I had just asked them what is a toaster? And yet we are taking many such things for granted. In the modern age of interconnectedness the idea of information being [...]
A drive down PR AVE
“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”
My profound relationship with technology
I have always been proud of my good old macbook that has survived my violent typing over the last couple of years. Plus it always gave me a feeling like I was savvy and kept up with the tech times…..until my recent visit to Sim Lim Square. As I proudly placed my 5.2 pounds macbook [...]
Life lessons
Save the Planet! Go Green! Be eco-friendly. Turn off the lights. Roll out sustainable programmes. We are constantly told to look after the environment and this earth of ours. I would like to put it to all that the Earth does not need saving. Its the human race that is rapidly creating a boiling pot of water [...]
Michaelangelo of Our Time
Steve Jobs’ decision to quit the coolest company ever, Apple Inc was not surprising nor was it unexpected. His health has been deteriorating for some time and it was plain for all to see his cadaverous frame at the launch of iPad 2 recently. Described variously as a genius, an artist, visionary and entrepreneur, it would be [...]
The BRIC Wall
In a report by Goldman Sachs, it was predicted that the economies of Brazil, Russia, India and China or BRIC for short, will emerge and overtake the current major economic powers such as that of the G7 nations by 2050. In fact, China has prematurely surpassed previous forecasts by moving past Germany and Japan to [...]
Are you a Social Media Guru?
Specialists, Experts, Gurus, Consultants, Strategists, Mavericks, Mavens… the list goes on… We have been bludgeoned with these job descriptions both online and on the streets. I’m one of the people with this position printed on my business card. The internet has been a hotbed of catchphrases, from Web 2.0 to Really Simple Syndication(RSS) to Search [...]
The R in Revenue
Enterprises must realise the value of such relationships and not neglect them if they intend to maintain and possibly enhance revenue and growth.
