In a report by Goldman Sachs, it was predicted that the economies of Brazil, Russia, India and China or BRIC for short, will emerge and overtake the current major economic powers such as that of the G7 nations by 2050. In fact, China has prematurely surpassed previous forecasts by moving past Germany and Japan to [...]
In essence, going green would take some extra time and attention from an organization, but the returns would make it all worthwhile. In the long run, organizations stand to gain in terms of maximizing their bottom line and at the same time have the right to claim that they are indeed environmentally responsible.
Enterprises must realise the value of such relationships and not neglect them if they intend to maintain and possibly enhance revenue and growth.
2011 is the Year of Living Dangerously for media. It is the year Social Media came of age and traditional media finally took notice of its young upstart sibling. The Arab Spring, the Singapore Elections, London Riots and the Rupert Murdoch owned News of the World Phone Tapping scandal were some of the major news points [...]
When Harry Redknapp took over at my beloved Tottenham Hotspur (Spurs to the rest of you who know very little about Barclays Premier League), in the autimn of 2008, it was not the most popular choice but was better than anything as we were rock bottom, with 2 points from 8 games and definitely staring relegation at the end of a 9 month season. This was not good. There was a lukewarm reception from us Spurs fans about Harry’s appointment.
We’ve had a successful year in 2010. What started with ominous warnings about a double dip recession has been relatively smooth sailing without being spectacular. This is what one might call a character cementing year.
This is the first part of my series of 5′s on social media.
We all have had problems trying to define social media. I hope this helps you understand social media better.
Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.
Since being a kid, I’ve always looked forward to this day for it means that everyone is returning to our village with firecrackers, fireworks and sparklers all in abundance. (For a child growing up in a city where chewing gum is a sin, that’s certainly a feat!)
It’s important to understand the reasons for the exit and respond accordingly; education, promotion and further experience should bring some form of shared celebration, ending the relationship on a positive note.