Business
Qualities That Matter In the Age of Financial Depression
In this current age of financial uncertainty, when one can never tell where their next big gig is going to come from, all businesses need to be outstanding in a unique way to distinguish themselves from their competition. What can we do that will show we are special? One way is how we care for [...]
The Optimized Future
If I were to walk up to a person on the street and ask them what’s ‘Google’, they would undoubtedly look at me as if I had just asked them what is a toaster? And yet we are taking many such things for granted. In the modern age of interconnectedness the idea of information being [...]
Not just another event
Creating and organising events is not just a logistical and administrative task associated with bargaining with suppliers and vendors for the best prices or sourcing for the best venues and equipment. Rather its creating the customer experience for your client’s customers. It is a simple logic that if their customers feel good, they would too. [...]
A drive down PR AVE
“the concept of AVE to measure PR performance is not only highly inaccurate but the two are apparently incompatible.”
Realism and Revenue
The buzzword these days seem to be recession. Recession means the economy sliding down, loss of jobs and a whole lot of other depressing things. In these times, how should businesses handle their current activities and navigate the murky waters of the recession. First of all, businesses should be realistic. In times of financial uncertainty, [...]
My profound relationship with technology
I have always been proud of my good old macbook that has survived my violent typing over the last couple of years. Plus it always gave me a feeling like I was savvy and kept up with the tech times…..until my recent visit to Sim Lim Square. As I proudly placed my 5.2 pounds macbook [...]
Four-letter secret
Are we in control of our time? We all have had advice on time management and ways to cope with huge workload, but what do they really make sense? We wish to meet deadlines, stop misplacing important emails or documents, not forget what we have promised our clients and bosses; or even improve at note taking during [...]
Dating the Customer
Remember the times when we started dating ? We paid extreme attention to the other person’s needs and wants. We showered them with attention, care and the constant communication. We got to know their likes and their dislikes as well as what makes them happy. It was fun and engaging. It was something we looked [...]
Life lessons
Save the Planet! Go Green! Be eco-friendly. Turn off the lights. Roll out sustainable programmes. We are constantly told to look after the environment and this earth of ours. I would like to put it to all that the Earth does not need saving. Its the human race that is rapidly creating a boiling pot of water [...]
Michaelangelo of Our Time
Steve Jobs’ decision to quit the coolest company ever, Apple Inc was not surprising nor was it unexpected. His health has been deteriorating for some time and it was plain for all to see his cadaverous frame at the launch of iPad 2 recently. Described variously as a genius, an artist, visionary and entrepreneur, it would be [...]
