PR In Singapore

Singapore may be a small country, but the communications landscape is a broad and diverse one.

One must remember when practicing public relations that the political, economical and social impact of their practices should always be considered.

Misunderstanding Social Media

Social media marketers such as myself face an uphill task explaining social media to local businesses and SMEs and convincing them that a portion of their marketing budget should be set aside for social media.

We are Singapore..!

Anyone living in Asia will immediately recognise the sound of the Lion dance – drums, cymbols and an accompanying troupe of typically sweaty performers all decked out in red and gold fiery costumes. Usually part of an official opening or launch ceremony….

Chinese New Year – the season of relationships

Since being a kid, I’ve always looked forward to this day for it means that everyone is returning to our village with firecrackers, fireworks and sparklers all in abundance. (For a child growing up in a city where chewing gum is a sin, that’s certainly a feat!)

Social Media for the Economic Downturn

10 years ago, Asia reeled from the Asian Financial Crisis in 1997-1998. This was followed by the dot.com crash in 2000-2001. Now we face a Global Financial Downturn.

Reducing budgets and layoffs are the usual reactions to such phenomena. Marketers usually find themselves drawing the short straw in such trying times. Since many companies and businesses classify marketers at the top of the ‘dispensable’ resources list.

Are journalists very different in the Far East?!

This is a question that I get asked all the time when I meet colleagues in Europe, the UK and the US. They want to know if they speak and write in English….

Countdown begins

Having marked my fourth decade on this blue planet of ours, I thought perhaps it would be an ideal time to do some thing truly momentous (at least in my world). So I signed up for the Standard Chartered Singapore Marathon. Yes all 42 kilometres, 26 miles, all 6 hours of it. Now to the [...]

An Ang Mo living and working in Singapore? Can Lah!

Singapore doesn’t suck you in and spit you out like a lot of big Asian countries would do to a purely English speaking girl. Of course there are many differences to my life in Australia and a lot of ‘getting used to’ has had to happen, but overall my move to Singapore has been a [...]